Retailers are operating in unprecedented times. With the ongoing pandemic, consumers are continuing to order their alcohol purchases online like never before. The products they’re buying, and who’s making the purchases, are shifting.

On August 17, Loire Valley Wines hosted a webinar titled “Sauvignon Blancs from the Loire Valley: Rich Offerings Beyond Sancerre” to uncover the Loire Valley regions beyond the renowned PDO Sancerre that produce stellar Sauvignon Blancs at an approachable price point.

As alcohol producers and retailers navigate through the Covid-19 pandemic, many states have responded by legalizing the delivery of alcohol to consumer’s homes. Oklahoma and Georgia are the latest states to pass such legislation. Retailers looking to gain a competitive advantage should move to launch on-demand delivery operations as soon as possible to capitalize on the category’s significant e-commerce growth in 2020.

I helped edit and rewrite copy for several pages of Domaine Carneros' new website.

Mark Herold Wines has completed a full remodel and tasting room renovation in Napa’s Oxbow District.

I worked as a ghostwriter to write and edit several blogs for Wine Country Table.

After 45 years, Howell Mountain’s Summit Lake Vineyards owner Bob Brakesman is passing the torch to the next generation, as his son Brian Brakesman takes over as winemaker.

Pope Valley Winery, the historic and family-owned, 120-year-old winery in Pope Valley, CA, looks to take its wine program to new heights by bringing Bryan Avila on as Winemaker.

I crafted the copy for this ad for TRX Training in the March, 2014 issue of SHAPE Magazine. The copy tells the story of a fan-submitted photo and drives home the point that TRX can be used to get a workout anywhere.

I crafted this copy to launch this limited-edition Holiday flavor for Cookie Chips.

I wrote the copy for this TRX Training ad in Shape Magazine, coming out in June, 2014. We took a user-submitted photo and I crafted the copy to tell her story of how she can get a workout, anywhere.

"Handles you'll actually love" was a pun, linking love handles to the fitness product, which featured handles.

This is an ad I wrote for Pope Valley Winery for the October, 2014 issue of Wine Country Weekly.