Wine Trade

Here's What Winery Visits Look Like in the New Normal

When visitors arrive at Sonoma County’s newest winery, Bricoleur Vineyards in Windsor, Calif., the first thing they see is a chalkboard sign that reads, “Please wear your mask, unless you are seated,” with a masked smiley face emoji. Guests then proceed to the outdoor check-in desk, which is stocked with masks, gloves, and hand sanitizer, and are led to either a great big lawn or pavilion for a tasting experience that’s more than safely distanced from others.

How Wine Brands Can Successfully Utilize Virtual Tastings to Drive Consumer Sales

The virtual tasting model, which wineries embraced en masse to connect with consumers while their tasting rooms were closed, looks like it’s here to stay. According to a recent survey conducted by Napa Valley Vintners, 64 percent of wineries have hosted at least one virtual tasting since March, and 72 percent of wineries plan to continue virtual tastings after shelter-in-place orders are lifted.

Innovative Partnerships Are Helping Wine, Food, and Hospitality Firms Stay Afloat

The Covid-19 pandemic has had devastating effects on the wine, food, and hospitality industries and as most businesses remain closed until further notice, these industries are finding creative ways to work together in an effort to generate revenue and stay afloat. Wine brands are partnering up with restaurants, retailers, purveyors, and hotels to offer consumers unique experiences and deals they can enjoy at home and in the future. “I think that it is so important for us all to come together du
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